Our Easter-themed campaigns “The Highest Exchange” and “No Greater Love” have just been featured on Ads of the World. A proud moment for our in-house marketing team.

In the Easter piece, we explored a powerful metaphor: a digital currency board displaying the ultimate trade, freedom for sin. A striking blend of faith and finance, this campaign reframes the Easter message of redemption through the lens of an economic transaction, aligning deeply with our identity as a financial brand with a human heartbeat.

For Good Friday, No Greater Love uses a crown of thorns shaped like a heart to represent the emotional depth of Christ’s sacrifice. The message “For there is no greater love than His sacrifice” is brought to life with reverence, minimalism, and meaning.

Creative Credits:
Group Head, Strategy & Innovation: Olorunsola Awolola
Head, Marketing & Comms: Senami Onadele
Art Director: Stanley N. Chinedum
Copywriter: Pelumi Oguntuase
Account Manager: Benjamin Ejiogu

Creative Assists:
Assistant Art Director: Goodluck Inyang
Copywriter/Marketing Executive: Ayotomi Odunsina

Thank you to everyone who helped bring this message and vision to life.